Is APMEX a good company?

In the world of precious metals investment and collecting, APMEX (American Precious Metals Exchange) stands out as a prominent player. As an online retailer specializing in gold, silver, platinum, and other precious metals, APMEX has gained popularity among investors, collectors, and enthusiasts. This article aims to provide a comprehensive review of APMEX, evaluating its reputation, reliability, customer service, product quality, pricing, and overall customer satisfaction.

Reputation and Reliability

APMEX was founded in 2000 and has since grown to become one of the largest precious metals retailers in the United States. Its longevity in the industry and substantial customer base contribute to a positive reputation. APMEX is accredited by the Better Business Bureau (BBB) and holds an A+ rating, which indicates a solid track record of customer service and business practices.

The company is known for its commitment to authenticity and transparency. APMEX provides detailed product information, including clear images and specifications, for every item on its website. Additionally, the company ensures that all its products are sourced from reputable mints and suppliers, which enhances its credibility and reliability.

Customer Service and Experience

Customer service is a critical aspect of any retail business, and APMEX is no exception. Reviews from customers indicate that APMEX generally provides satisfactory customer service. The company offers multiple channels for customer support, including phone, email, and live chat. However, some customers have reported delays in response times during peak periods.

One of the standout features of APMEX is its user-friendly website. The platform offers an intuitive browsing experience, with comprehensive search filters and educational resources for both new and experienced investors.

Product Quality and Selection

APMEX offers a wide range of precious metal products, including coins, bars, rounds, and collectibles. The quality of products available through APMEX is generally regarded as high, as the company sources its inventory from reputable mints and manufacturers. The website provides detailed product descriptions and images to help customers make informed purchasing decisions.

Pricing and Transparency

Pricing is a crucial consideration for precious metal investors, and APMEX strives to maintain competitive prices. The company’s pricing model is based on market rates, which can fluctuate due to factors such as supply, demand, and geopolitical events. While APMEX’s prices are generally aligned with market trends, some customers have reported occasional price discrepancies. However, it’s important to note that price variations can be attributed to the volatile nature of the precious metals market.

Shipping and Packaging

APMEX offers a range of shipping options, including standard, expedited, and express delivery. The company has a reputation for secure packaging, which helps ensure that products arrive in pristine condition. APMEX also provides tracking information to customers so they can monitor the progress of their orders.

Customer Satisfaction and Reviews

Customer reviews of APMEX are mixed, which is not uncommon for businesses of this nature. While many customers have reported positive experiences, some have expressed concerns about delayed deliveries, customer service response times, and occasional discrepancies between product descriptions and received items. It’s important to acknowledge that negative reviews are common across most industries, and individual experiences can vary widely.


In conclusion, APMEX is a well-established and reputable player in the precious metals retail industry. Its commitment to transparency, wide range of products, competitive pricing, and efforts to ensure product quality contribute to its positive standing. While there have been some reported issues with customer service and order fulfillment, these concerns do not appear to be widespread.

As with any investment or purchase, due diligence is crucial. Prospective customers should conduct their own research, read customer reviews, and consider factors such as pricing trends and market conditions before making decisions. APMEX’s longevity, BBB accreditation, and overall positive reputation suggest that it is a credible option for those looking to invest in or collect precious metals.